Sunday, May 3, 2009

Selling Your Business – Step by Step Process

So it's finally come time to sell the business. After investing years of your time and uncounted thousands of dollars, it has become successful, providing for your needs and wants, and it's time to enjoy the fruits of your labor. Where do you start?

A good time to start thinking about selling a business is right after startup, when it shows signs of beginning to succeed and become self-sustaining. Even if you are planning on bequeathing it to your progeny or a partner, it's never too early to think about what will happen afterwards.

The first step is to take your time--selling a business is a complex process and you will only do it once. Confidentiality is a necessity at this point, as word of an impending sale can cause repercussions among employees and business partners (suppliers, customers, etc.) alike.

Your position in the business is also a point to consider. If you are the sole proprietor, the decision is yours alone. However, if you are a partner or board member, selling your part of the business will involve more considerations.

Finding a good broker is worth any amount of time needed to locate one you are comfortable with. Check the Better Business Bureau for any investigation history, and get referrals from fellow business owners or from industry associations like the International Business Brokers Association (IBBA). This is a non-profit "trade association of business brokers providing education, conferences, professional designations and networking opportunities" (IBBA), as well as professional certifications and boasts over 1300 members.

Next, a professional appraiser should be consulted, as just like selling a home, a professional appraisal will give a fair value to begin negotiations with. Keep in mind though, an appraisal is an estimate of the fair value of a business' hard assets, and the market value of the business may be higher or lower, as a business is only worth what someone else is willing to pay.

Determining major terms and price are issues that you are going to have to work out with your broker, but a few basic factors come into play: what do you want to get out of the sale? Continuing salary? Lump sum? Stock options? This is a step often overlooked until late in the negotiations, often to the detriment of the seller.

Financing the sale is usually about 90% left to the seller. If you can't or won't be willing to cover the costs of the sale, it may not be a good time to sell.

Once you and your broker have located a buyer and agreed on a price, a Letter of Intent is drafted. This letter outlines the terms and tentative price in a non-binding document and allows the buyer time to thoroughly investigate the business. This process is subject to Due Diligence, as the onus of discovery is placed upon the buyer and buyer's agent.

After the discovery process is completed to both parties' satisfaction, the Purchase Agreement is drafted. This set of paperwork creates a formal agreement between buyer and seller regarding purchase price, terms, and other legal details. Once the respective lawyers have finalized the details and complied with state law requirements regarding the sale, the Purchase Agreement is signed, closing documents finalized, and the sale is complete. If everything has gone well, it's time to breathe a sigh of relief and start planning what to do with all that free time!

EzineArticles Expert Author William King

William King is the director of All Wholesale UK: http://www.uk-wholesaler.co.uk, Wholesale Pages: http://www.wholesalepages.co.uk and Wholesale-Canada: http://www.wholesale-canada.com. He has 18 years of experience in the marketing and trading industries and has been helping retailers, entrepreneurs and startups with their product sourcing, promotion, marketing and supply chain requirements.

Saturday, May 2, 2009

Turn Off, Tune Out, & Sell More!

It’s smarter to work harder.

Let me repeat that. It’s smarter to work harder.

If this clashes with the lazybones idea of selling, so be it. Being lazy has never earned a dime for me, but hard work has always paid off.

So, where did we get this counter-work ethic, this idea that we can rest-for-success? That there is an inescapable choice between working hard, and working “smart?”

I have a hunch. It’s probably from the same glitz and glamour factory that narcotizes people, knocking them on their butts, on average, for 4-7 hours every day.

It’s from TV and other popular media.

TV and movies show us a prettified world of ease, comfort, style, and sensuality. The overarching message of these media isn’t that sex sells or violence works. Sex and violence are only the means.

The end, what media are really promoting, is passivity.

Media make us reactive, according to the recently departed observer, Dr. George Gerbner, also former Dean of The Annenberg School of Communications at the University of Pennsylvania. He made a career of studying the impact of TV viewing.

If you want to drain your motivation, chip away at your work ethic, erode your discipline, be a consumer, and watch TV. Not only will it prevent you from doing other things, it will perpetuate the myth that everything should be easy.

If you want to be a producer, try producing better TV and better movies. We’ve all had decades of exposure to the formats, so why can’t we at least replicate them, if not improve upon them?

(My dad, a career salesman, actually did this. He produced TV and radio talk shows. One day, he just decided to do it!)

Try turning off the TV. I think you’ll find you’ll recover incredible energy, and your career will soar.

It has worked for me!

Dr. Gary S. Goodman © 2005

Dr. Gary S. Goodman, President of www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. A frequent guest on radio and television, worldwide, Gary’s programs are offered by UCLA Extension and by numerous universities, trade associations, and other organizations in the United States and abroad. Gary is headquartered in Glendale, California. He can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.

Premises and Principles of Sales

sold to such a sophisticated client base had to follow some sort of secret code just to get access to an elite clientele. But as it turns out, the issues that a sales rep faces when selling to high net worth individuals is not all that different from those issues that are faced by a sales rep that sells to the average bear.

The principles that I shared with them seemed to be able to solve many of their sales challenges. Keep in mind that if you spend your time focusing on changing your premises and beliefs, more so than sales training, you will find that you have a bigger impact in how people respond to you.

Spend fifty percent of your time learning how to shape your premises to those of a top producer. Spend thirty percent of your time learning how to grow your personal development and sales strategy. Spend fifteen percent of your time polishing your habits. Spend only five percent of your time learning selling tactics.

Because the principles and premises that you follow make the biggest impact and give you a greater return on your time commitment, you must commit to adopting those beliefs that work for successful sales professionals. Integrate these three principles in your sales process and regardless of how sophisticated your prospect is, you will have them thanking you for thinking enough of them to offer your product or service.

First, follow the principle of emotional bank accounts. Remember that each relationship that you have is an emotional bank account. You cannot take a withdrawal from an account unless you first make a deposit. Asking for the order is a withdrawal. Asking for referrals is a withdrawal. Closing on the deal is a withdrawal. Too many sales reps try to move too fast through the relationship and make withdrawals before they are ready. Your intention of service is a deposit. Your concern for your prospect is a deposit. Your commitment to them doing whatever is in their best interest, even if it means not buying from you, is a deposit. Your belief of your product or service is a deposit. Make more deposits than withdrawals that you take and you will always have an eager prospect ready to refer more business to you.

Second, commit the principle of strong ethics to your sales career. If you have a product or service that cannot benefit your prospect, then you have no business trying to sell it to them. If you do, then you are violating principles of ethics. But on the other hand, if your belief is tremendously strong in the value that your product or service can bring to your prospect, then it is your duty to overcome any objection that they give you. When you have this level of belief, it really doesn’t matter what sort of sales tactics that you follow. They listen to your heart more than the words that you say.

Third, integrate the principle of personal contribution. Find out how your product or service can benefit them on the personal level, and commit yourself to mastering how you can communicate this value. Role-play with your colleagues and managers. Find out from previous customers why your product or service benefited them, and share those stories with your prospects.

This week at your next sales meeting, print this article out and discuss it with your colleagues. Specifically, use these questions to guide your team at your next discussion:

How does our product or service benefit our prospect on a personal level? Are we willing to pass up a sale if it does not offer a benefit to a prospect? If we do, what can we do to still benefit financially from that relationship? How do we go about putting deposits in the emotional bank accounts of our prospects? What are we not doing that we could do which would make deposits? How many deposits are required before we start making withdrawals? What is qualified as a withdrawal from a prospect? Work together as a team to help integrate peak performance principles into your process, and watch how much easier it is to sell to your prospects.

Copyright (c) 2006 Scott Love

Scott Love equips sales people and managers with tools that double their performance. To have him speak at your next meeting or convention, contact him at 828-225-7700. Visit his website for free tools and resources, http://www.scottlove.com.

The Best Day In The Week

The best day of the week is TODAY, of course.Âÿ Yesterday’s are lost forever, and we know only too well that tomorrow isn’t promised to anyone.

To M.A.K.E. the most of every day â€" do the following:

Monitor the critical performance elements in your business.Âÿ Know your numbers.Âÿ Know your statistics.Âÿ Identify your selling weaknesses and work diligently to transform them into strengths.Âÿ Every day ask this question, “How can I do it better?”Âÿ Then do it better.

Adjust your attitude.Âÿ Tough people always figure out a way to deal with tough times.Âÿ Be tough.Âÿ You can achieve anything you can imagine.Âÿ To be on the safe side though â€" make sure you convert your dreams into written goals with specific action steps.

Keep learning.Âÿ Don’t let a single day go by without learning something new about your Selling Profession.Âÿ Subscribe to Selling Power Magazine, visit www.businessbyphone.com, read a book , listen to audio tapes as
you drive from account to account.Âÿ The more you study the more you’ll sell.Âÿ Remember â€" you have to learn more to earn more.

Enjoy the ride.Âÿ Face it â€" life’s too short.Âÿ Customers and prospects are people.Âÿ Enjoy the time you spend with them.Âÿ Take an active interest in their business and learn about their personal interests.Âÿ You probably have more in common than you think.Âÿ

Don’t put your family on hold.Âÿ Don’t hit the mute button when it comes to outside interests and hobbies.Âÿ Nothing is more dreadful than facing retirement with zero hobbies and no favorite pastimes.Âÿ Waking up and falling asleep with CNN is no way to usher in your golden years.

With a little planning and flexibility you can M.A.K.E. every day
The best day of the week.

EzineArticles Expert Author Jim Meisenheimer

Jim Meisenheimer is the creator of No-Brainer Sales Training. His sales techniques and selling skills focus on practical ideas that get immediate results. You can discover all his secrets by contacting him at (800) 266-1268 or by visiting his website: http://www.meisenheimer.com

Friday, May 1, 2009

Christmas 2005: Bargains Galore!

If you are one of the many millions of Americans who will be shopping this holiday season for gifts for loved ones, friends, and business associates, you are in the driverÂ’s seat when it comes to finding the best prices. Several events this past year have merchants scrambling to set prices low enough so that you will shop and shop big. LetÂ’s take a look at how these events are shaping the retailing landscape and how you can make it all work to your advantage.

High Oil Prices Ââ€" Hurricanes Katrina and Rita pushed already high fuel prices to record levels. Although off of their peak levels, prices are still too high for many consumers who feel pinched and are likely to cut back on spending. Factor in Hurricane Wilma and this will be a tough year for many.

Rising Mortgage Rates Ââ€" Incremental increases in mortgage rates means that mortgage bills are going up, taking away from money that could be used elsewhere. Home sales remain steady, so companies like Home Depot are likely to benefit, while department stores will be scrambling.

Credit Card Changes Ââ€" Our nationÂ’s new bankruptcy laws coupled with credit card companies requiring higher minimum payments will certainly put the squeeze on for some. Not necessarily a bad thing to require higher payments, but the timing couldnÂ’t be worse.

Online retailers have a great opportunity to capitalize on consumerÂ’s reticence. With lower overheads, free shipping, and access to a large pool of inventory, look for online shopping to jump up again this year.

For “brick and mortar” retailers, expect that the motto, “If you cut prices sharply, they will come,” to hold true. Stagnant inventories cost money to maintain; moved merchandise means money that can be applied to the bottom line.

Look for aggressive sales and even price wars this holiday season as merchants redouble their efforts to reel you in. They have to; for some their very survival depends on your patronage.

Shop wisely!

Article Source: http://www.articledashboard.com

Copyright 2005 -- Matthew Keegan is The Article Writer who writes on a variety of topics including: advocacy, automobiles, aviation, business, Christian themes, family, news, product reviews, travel, writing, and more. Samples from his portfolio are available right online.

Sales & Communication tips

While these are bigger enterprises, I see some otherwise good sales people make the same mistakes repeatedly. If it makes the offending holiday rental owners feel any better let me tell you that even some sophisticated firms do no better. So - to help owners rent more days I'd like to give you a short list of things you can do to help make your revenue go up. Contact Data Include all your contact data on your website or advertisements. Personal name (full name), telephone, fax. This same information should be conspicuously posted on all your sales materials too. What you have to remember is that this person does not know you, you aren't a person they can talk to face to face at a travel agent, if you advertise in newspapers they can't even see the property, one vital word sums this up TRUST. Create literature Create written documents that completely describe your property and your terms and conditions. Include photos, floor plans, list of amenities and so forth. While a professional brochure is great it is not essential. The information can be a simple typed document. But include everything - the good and the bad. If you don't allow pets, smoking or parties say so up front. It avoids problems later AND is a selling point for guests who don't want those things. You can never include too much information. It's impossible. Answer Enquiries Answer every single email, answerphone message and letter even if your property is booked - why? Simply because that person will remember you the next time they are looking to rent a holiday rental and potentially they could be a future customer. I know it's time consuming but a simple, sorry but the property is rented for that property, but this is out website, and contact details in case you would like to rent next time. Telephone No matter how the inquiry comes in ALWAYS try to phone the person. If they ask only to be contacted by email you should honour that. But if they email, or fill out an online form and include their phone number it means they are willing to be called. So call them. Make friends. Invite them to be your guests. You don't have to be a "closer" or arm twister. Simply call them back and use the most persuasive words, "May I help you?" You'll be surprised as how easy it is. Keep records The great majority of guests do not rent after a single email or phone call. They have a general interest, they look around over time, they talk with people, they get side tracked considering other locations and then, maybe they decide to go to your area. It might be a day or a week, a month or years. Wise sales people keep a long list of everyone who has ever inquired. These are your leads and they are money in the bank. One word of advice though that you have to be careful of is the data protection act. So please make sure you contact the guest and say to them is it okay if I keep your details on file, or have a disclaimer in your emails or literature that way the guest knows that you are holding confidential information on them. I don't know how it works in Europe but in the UK the data protection is a legal act - and you can personally be held responsible for missing or leaked data.

Tips to maximize the sale of your business

Question: How can I maximize the amount of cash I receive when I sell my business?
Answer: Acquire every last after tax dollar and get paid in cash. Also, follow three critical steps before proceeding:

1. Preplan the sale of your business. This should not be a spur of the moment decision. Rather, it should be well planned in advance. Though it is not possible to control the external environment, such as interest rates and strength of the economy, it is possible to plan for an orderly transition. Start thinking about some obvious sources for a potential buyer. For example, should an employee be groomed for possible succession? Might a good customer be interested in acquiring your business in the event of its sale?

2. Recognize the importance of finding the right buyer. Most businesses don't have a value that is set in stone. Instead they have a range of value. This means that different buyers will have different perceptions of the same business's value. It becomes important to pre-plan your confidential marketing effort to gain exposure to multiple buyers, especially synergistic buyers. Synergistic buyers are those individuals who, because of their location, complimentary customer base, financial resources or market position, can profit more from owning your business and are therefore willing to pay more.

3. Consider getting professional help. Unless you have a background in taxes, legal issues and merger and acquisition work, you will probably unknowingly make a multitude of costly mistakes by trying to sell your business yourself. Those mistakes may cost you substantially more than any fees paid for competent professional assistance. Do some homework on various alternatives. Become informed by attending seminars regarding tax issues, estate planning, and so on. Ask your CPA or lawyer to recommend “general knowledge” seminars that might assist your learning curve.

Question: How do I legitimately minimize my tax obligations when I sell my business?

Answer: Plan well in advance by reviewing your corporate structure on an ongoing basis. This will enable you to maximize the amount of proceeds you retain from your business's eventual sale.

As one would expect, the tax rules make it difficult for any quick fixes that give rise to immediate benefits. Consider changes to structure now that may result in more favorable tax treatment when the business is sold in five or ten years.

Start by getting up to speed on recent developments in the tax code. Chances are the code is very different today than when you bought or started your business. So sit down with your professional advisor and review your current business structure and its appropriateness for your business's eventual sale.

For example, if you are structured as a corporation, the substantial difference to your after tax dollars on sale depends on whether you proceed with an “asset” sale or a “stock” sale. Selling the corporation's assets can result in proceeds being taxed at the corporate level as well as the individual level when the remaining proceeds are distributed to the stockholders. However, if the stockholders sell their stock, it is likely that capital gains provisions would apply. The difference this makes to retained proceeds can be enormous.

Paying our share of taxes in the United States is an economic reality of life. Yet after tax dollars in the sale of a corporation can vary between 45 percent and 85 percent of the sales price based solely on tax structuring issues. The earlier you start planning for the sale of your business, the more likely you will be to minimize tax obligations.

Question: When is the best time to sell your business?

Answer: The best time to sell your business is determined through a careful consideration of the factors that can and cannot be controlled to maximize the amount of cash you receive. These factors include:

Environmental/External Issues- Beyond our Control

Low interest rates and a low inflation environment with plenty of liquidity and a buoyant economy create an ideal scenario for mergers and acquisitions. Clearly, we have enjoyed this scenario in the United States over the last few years. As a consequence, there has been a flurry of activity in corporate America as well as small business America. Well-run, sound businesses are selling relatively easily for nice multiples. Yet, as we all know, the economy goes in cycles. If the sale of your business is on the immediate horizon, then perhaps consideration should be given to bring the “sell” decision forward in order to take advantage of these robust conditions.

Internal Issues-Within our Control

A potential buyer is going to pay significantly more for a business that demonstrates a consistent track record of growing revenues and profitability. However, all too often a business is allowed to stagnate or even decline because the owners have taken their foot off the accelerator. Getting “burned out” and other health issues are probably the most often cited reason for a small business owner wanting to sell. This is understandable, but also often controllable. Recognize the warning signs and take whatever corrective action possible. Again, choosing to sell for a good price while the business is buoyant is far superior to forcing a sale because of health or other issues that have impacted revenues and reduced the business's value.

Above all, think with the head and not with the heart. A decision to sell can be very difficult for a host of good reasons. Most small businesses don't have boards of directors holding management accountable. However, sometimes it is prudent to seek outside objective advice from respected confidantes or professionals. These individuals bring a fresh perspective and insight that will assist you in making good strategic decisions for the future of your business.

Question: When a business is sold, what liabilities are the buyer responsible for and which remain the obligation of the seller?

Answer: In general, whether it is as an asset sale or a stock sale, just remember that sellers are obligated to provide “lien free” assets to the buyer. While all transactions are unique, buyers will typically assume liability for the following: leaseholds related to real estate, unless they are relocating the business; accounts payable (and if they do they will also get the accounts receivable); advertising commitments such as Yellow Page contracts; customer deposits, provided seller relays to buyer a like amount of cash; and any other liabilities that are agreed upon in writing.

Sellers will typically be obligated to pay off out of the sale proceeds the following: lines of credit; installment debt and/or leases related to vehicles, computers, equipment; all obligations to employees up to the date of closing; all tax related matters; and all other debt that has any claim against any of the assets that are being transferred to the buyer.

There is another issue related to liabilities. The seller is obligated to give the buyer strong “warranties and representations” (guarantees) that there are no undisclosed or unknown liabilities that might create claims against the assets being sold. The California Bulk Sales Law essentially states that a buyer can be held liable for goods transferred to him or her that has not been paid for by the seller. Obviously, all buyers want and are entitled to protection from having to pay for the same goods twice.

In summary, it is essential that both buyer and seller commit to having everything in writing (i.e. no verbal agreements) and that both sides be represented by competent legal advice before signing on the dotted line.

Article Source: http://www.articledashboard.com

Steve fitzgerald writes about southern california business broker. This firm has specialized in assisting owners of privately owned manufacturing, distribution and service businesses in selling their businesses. Learn more at www.acquisitionservicesgroup.com .