Thursday, April 2, 2009
Selling With Principles -- NOT Plungers
For most of us, selling is against our natures. We were taught as children to be polite, courteous, and respecting of others. (Well, at least some of us were anyway.) The problem is, selling seems to go against those principles. Notice I said selling 'seems' to go against the polite, courteous side of ourselves. In actuality, however, only bad salesmanship is overly aggressive, obtrusive, and just plain not nice. However, if your just starting out, it can be difficult to find a way to make your point and offer your product without feeling like you're right up in someone's face with a toilet plunger shoving it down their throat. If any of you ever meet me in person, you'll most likely be surprised at the way I am. I'm actually not real talkative, at least not to start with. (That's very much opposite of my writing nature, isn't it?). It takes me a while to open up and let my grandpa's genetics take over and start rambling on. That's with personal issues, however. When it comes to selling, I'm learning to open more immediately and connect with people. It's important to contact and connect immediately. Why? Because if you don't, there will be 912 other people who will slip in and get ahead of you. In truth, though, there's no reason to be slow to move in on a selling opportunity. IF you meet the following two conditions: 1 - You are proud of what you are selling. 2 - You believe what you are selling will actually benefit the potential customer in question. If you aren't proud, or don't believe in what you are selling, then you have to ask yourself why you are involved with it in the first place. If you're happy to present your product, however, it will show. You won't be forcing a sale, you'll be presenting a benefit. You won't be seen as an aggressive, toilet plunging jerk, as some salesmen are, but as a resource. It's ok to let yourself get into every opportunity that comes up. For some, it's easier to do this online through written contact only, but you'll find the same principles apply offline as well as on. Be proud and show your belief in what you are doing. Then, learn to exhibit them to others. That's what sells. Selling doesn't have to be against your principles, just make sure you have some principles in your selling. They are easier to pack around than a toilet plunger anyway.
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