Friday, March 27, 2009

Sales Speaker Says Make Your Competitors Marvel And Ask: 'Who ARE Those Guys?'

There is a recurring line in the movie, “Butch Cassidy & The Sundance Kid” that has always tickled me.

Butch and Sundance are trying to evade capture, and as usual, they are fleeing on horseback toward “The Hole In The Wall,” a secret passage through the cliffs in the wild west.

But there’s something different about these pursuers: they’re relentless.

Nothing is stopping them or even slowing them down. Periodically, Butch and Sundance look at each other and ask, first with curiosity, then with respect, finally with genuine fear: “Who ARE those guys?”

To me, that question is one of the greatest compliments you can receive, especially from competitors.

When they go from mere curiosity to genuine fear about your capabilities, you’ll know that you’re heading in the right direction.

Here are some things you can say and do to become relentless and awe-inspiring:

(1) Tell yourself, “I will not stop, hesitate, or be distracted from pursuing my goals.”

(2) Keep your eyes on the prize. Identify, quantify, and materialize your goals. Keep them in front of you at all times in pictures, numbers, and symbols.

(3) Don’t worry about your competitors; let them worry about YOU!

(4) Realize, “Inch by inch, it’s a cinch; yard by yard, it’s hard.” Keep making incremental gains and soon enough, you’ll outdistance everyone.

(5) Appreciate that when you’re feeling that you’re standing still, making no progress whatsoever, you’re still moving forward. You just can’t see it, yet.

At the base of this is the idea that I’ve developed in a popular audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant.

If you do enough of anything, you’ll succeed.

Do more than that, and you’ll grow rich.

Do yet more, and you’ll grow famous, like “The Hole In The Wall Gang.”

Dr. Gary S. Goodman is a dynamic speaker at sales, customer service, and motivational meetings, conferences, and conventions, and the best-selling author of 12 books, 600 articles, and creator of numerous audio and video training programs. A favorite among salespeople and entrepreneurs is the program, "The Law of Large Numbers: How To Make Success Inevitable," published by Nightingale-Conant. To book Gary at your next event, please address your inquiry to: gary@customersatisfaction.com.

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