If you are a sales person and problem solver you need to be schooled in the art of telling stories instead of telling people to buy what you are selling. People get rather tired of the same old lines and human like analogies and stories, it appears to be how our minds think these days.
When story telling in order to help a client or potential customer see a point or understand a way of thinking related to what you are selling you need to know a few things first. One thing is make sure your story is not boring, as no one likes a boring story, gosh don’t you just hate that? I sure do.
Next, make sure your story has something to do with the topic at hand and do not go off on a wild tangent with it. Your story must not only be relevant but something that the prospect can relate with on a closer level to their own business or life.
And please do not blow smoke up their butts, make sure the story is true for gosh sakes, there is enough salesmen out there slinging enough BS, we certainly do not need any more. BS is what gives the sales profession a bad name.
As 27-year veteran of business, nothing us to piss me off more than a salesperson trying to blow smoke up my butt with some cocky-a-maney story or some utter hokum and malarkey. The story should not be a pre-trial close or some bizarre combination of a silly sales pitch. You are merely breaking the ice and finding common ground. Consider all this in 2006.
Lance Winslow Article Source: http://EzineArticles.com/?expert=Lance_Winslow |  |
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